Client: Samsung Sweden
Team: Daniel Wahlgren, David Wahlgren, Magnus Svensson
It’s a real challenge sometimes to come up with new, innovative ways to showcase products. Especially in ways that reinforce the product attributes while extending entertainment and engagement. Samsung Sweden had this task, but with their B2100 model.
Samsung’s B2100 mobile phones are both water resistant and built for durability. Apparently the pack mule of the Samsung fleet, the B2100 seems to accept the premise that while “it may not be beautiful, it definitely works” (even if it takes a beating).